Key Info
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Study mode
Bachelor
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Duration
3 years
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Language
English
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Tuttion fee
3500€ per year
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Apply date
2021-10-01
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Start date
2021-10-01
Program description
Neuromarketing is one of the fastest growing branches of practical application of psychology in commercial services. This is not a temporary fashion or just a media curiosity. Students of the University of Economics and Human Sciences studying Psychology and specializing in Neuromarketing will have a unique opportunity to learn about the neuropsychological basis of consumer behavior and learn how to use advanced apparatus used in neuromarketing research, such as EEG and eye-tracker in practice.
Knowledge and skills:
- Introduction to neuromarketing
- Basics of marketing
- Advertising psychology
- Neuropsychology
- EEG in neuromarketing
- Eye tracker techniques in neuromarketing
- Marketing research