Key Info
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Study mode
Bachelor
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Duration
3 years
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Language
English
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Tuttion fee
3300€ per year
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Apply date
2021-10-01
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Start date
2021-10-01
Program description
Program characteristics
The studies prepare for the professional building of PR strategies and shaping the image of politicians and companies as well as building positive relations with the social and business environment. The curriculum allows students to be prepared to competently build communication strategies, manage information campaigns, solve crisis situations, as well as the art of discussion and negotiation. It enables you to acquire presentation and self-presentation skills, professional information creation and cooperation with the media.
Knowledge and skills:
- Principles of negotiation and mediation
- Marketing management
- Forging public opinion
- Contemporary media
- Responding to criticism
- Legal aspects of public relations
- Public relations
- Information engineering
- Social psychology
- Internet exploration techniques
- International exploration techniques
- International communication
- Media language style and culture