3700€ per year
Program of specialization includes one of the most important factors which guarantees the company’s success – shaping the image in the eyes of customers. The aim of the specialization is to provide theoretical and practical knowledge concerning the care of the brand image as well as crisis management in the company.
Directional classes provide the ability to shape the relationship between the organization and internal and external entities.
Knowledge and skills:
- The use of Business Intelligence tools
- The art of negotiation and mediation
- Knowledge of the practical aspects of Public Relations
- Building communication strategies
- Management of information campaigns
- Tackle crisis situations
- Analyzing external information
- Collection and analysis of information
- Strategy formulation and operational plans
- Organizing social campaigns
- Project management