Key Info
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Study mode
Bachelor
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Duration
3 years
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Language
English
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Tuttion fee
3500€ per year
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Apply date
2021-10-01
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Start date
2021-10-01
Program description
Program of specialization covers many issues on the marketing process management in the enterprise and the effective use of marketing tools. The aim of the specialization is to provide theoretical knowledge of building a marketing strategy as well as practical skills to anticipate consumer needs and effective communication with the market.
Specialized classes are taught by educators with years of academic experience and specialists, members of management and supervisory boards of the largest consulting companies operating on the international market.
Knowledge and skills:
- Search for sales markets
- Developing and building the image of an enterprise, institution, brand, product
- Marketing
- Recognizing the needs of buyers and selection of the target market
- Carrying out effective negotiations and mediation
- Preparation of executive for the marketing management
- Planning and implementation of marketing research
- Management of the sales department
- Planning and implementation of promotion strategies
- Planning and implementation of advertising campaigns on the Internet
- Analysis and pricing principles
- Market analysis in different cross-sections
- Introduction of new products on the market
- Preparation of presentations and speaking in public