Key Info
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Study mode
Master
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Duration
2 years
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Language
English
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Tuttion fee
3700€ per year
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Apply date
2021-10-01
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Start date
2021-10-01
Program description
Studies of this specialisation provide theoretical and practical knowledge regarding the nature, regularity and problems of an organization’s functioning in the digital economy. They develop competencies necessary to use modern tools for acquiring, processing and analysing data from various sources, using databases and management in e-economy entities.
Knowledge and skills:
- Corporate social responsibility (CSR)
- Principles of negotiation and mediation
- Digital economy and information society
- Knowledge management
- Brand management
- E-business strategies and models
- Customer relationship management (CRM)
- E-services
- New technologies in marketing
- Consumer behaviour
- Social media
- Business start-up