Key Info
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Study mode
Bachelor
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Duration
3 years
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Language
English
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Tuttion fee
3500€ per year
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Apply date
2021-10-01
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Start date
2021-10-01
Program description
Studies of this specialisation prepare for managing advertising processes in enterprises, using advertising tools, using knowledge to professionally build advertising campaigns, create the image of an organization and its products as well as establish and implement cooperation with advertising agencies and other entities operating in the sphere of broadly understood promotional services.
Knowledge and skills:
- Fundamentals of advertising
- Principles of negotiation and mediation
- Corporate social responsibility (CSR)
- Knowledge management
- Social psychology
- Brand management
- Promotion strategy
- Marketing in trade and services
- New technologies in marketing
- Advertising psychology
- Consumer behaviour
- Social media in business